For a natural marketing person, promoting a product is half easy, half challenging, and more fun! But if you are still starting to learn how to market your product or service, you will encounter making decisions on whether to use traditional marketing or digital marketing. Traditional marketing is way more expensive and can’t be calculated; while in digital marketing, there ways on how you can gauge the effectivity of your campaign and the tools being used.
Here are quick tips on what smart marketers do in digital marketing to promote their product / service:
- Develop a content strategy
Content strategy, by definition, refers to the planning, development and management of content. Start thinking about your content strategy and how you can tell the story of your brand. Content is not limited to text; it also includes visuals, such as images or video clips which you may share throughout your brand’s social media. Just make sure that your post and your email is in proper timing with each other. Your content should evoke your customers to take action and engage with your business.
- Start doing email marketing
“Email has an ability many channels don’t; creating valuable, personal touches – at scale” – David Newman
This is one of the basic tools on how to personally touch base with your prospects. Creating interesting content is your key to attract them and hopefully that will make them want to hear from you. You may also offer free content that will educate them and create engagement.
Your goal is for your customers to share your blog, subscribe or sign up for your email list or straightly purchase your product. You may check this blog for the Basics of Content Creation.
- Find out your customers’ social media habits
Identifying your target market’s social media preferences is very important, because every social media has market distinction. Targeted marketing is also applicable on social media, that’s why you have to make sure that your content is reaching the right market. Your visuals must connect to the audience to be able to capture their interest. You may also check this blog on how you may utilize your social media properly: The Power of Social Media: Convert your Reach to Sales
- Maintain your blog and post regularly
According to Hubspot statistics, companies that published 16+ blog posts per month got almost 3.5X more traffic than companies that published 0-4 monthly posts.
Why do you think so? Because a blog improves your SEO (Search Engine Optimization), which makes your website / page more visible and can be easier found by your customers.
- Create an online gimmick
You can create gimmicks by having an exclusive offer for your subscribers or running a social media contest to spread awareness on your product / service. Either way, these kinds of gimmicks will help increase your followers and /or subscribers.
Just a few reminders, before conducting any of this, make sure you have checked and complied with necessary permits needed based on your local government policies.
Also, you may choose to have a partnership with another brand to sponsor prizes for your contest. This will also allow you to leverage connections for both of your brands.